Leelanau Conservancy Opens New Trail, Seeks Logo Refresh

The Leelanau Conservancy announced late last week that it had completed work on a new boardwalk trail at Pat’s Preserve at Lime Lake. The trail makes the new preserve publicly accessible for the first time since the Conservancy purchased the final two parcels for the preserve in 2020. Meanwhile, the Conservancy is looking for a revamp of its visual branding, with an RFP (request for proposal) now live for a new logo.

Pat’s Preserve

Completion of the Pat’s Preserve boardwalk trail was one of the Conservancy’s top priorities for this summer, as Communications Director Claire Wood told the Leelanau Ticker in June. At the time, Wood said the organization was hopeful to have the trail done and ready to open by “mid-July.” The Conservancy finally announced in a newsletter last week that the trail is in fact finished and officially open for public use.

The Conservancy announced three years ago that its long-in-the-works vision of creating a Lime Lake Preserve had at last “become a reality” with the purchase of two final parcels along the shores of the lake. Now, the preserve – which protects 60 acres and more than 1,000 feet of Lime Lake shoreline – is finally “complete and ready to welcome visitors,” thanks to the new boardwalk trail. The trail is a quarter-mile in length and includes a boardwalk and a bridge out to Lime Lake.

New Logo

The Leelanau Conservancy has put out an RFP “seeking a qualified designer, branding firm, or agency to refresh our visual identity and create, test, and launch a fresh logo that conveys our mission.”

“Our current logo has served us well for 35 years,” the RFP reads. “However, we have grown a lot since then, and it is time for an update that is relevant and represents who we are today, yet continues to reflect our traditional, personal, and authentic brand values. We are open to new ideas and concepts, but we would like the refreshed logo to maintain some of the trusted elements of our current brand (such as color and shape) with a timeless and classic design that is easily recognizable.”

Those interested in throwing their hat in the ring for the project are encouraged to submit a proposal to the Conservancy that includes their “portfolio, timeline, and pricing.” The chosen individual or agency “will refresh the Conservancy’s visual identity and style to advance a unified and cohesive look across all Conservancy materials,” and will have the responsibility of guiding the project “from inistiation to the implementation phase.”

The full RFP can be viewed here. Proposals must be submitted by Wednesday, October 6.