Sleeping Bear Forever Leader Talks Rebrand, New Folk School, End Of Port Oneida Fair
By Craig Manning | July 24, 2026
A rebrand, a newly-launched folk school, and the end of a longtime tradition: These are a few of the things on the mind of Sleeping Bear Forever Executive Director Susan Pocklington as the organization navigates one of its busiest years in recent memory.
Though it’s been around for more than a quarter-century, you might not recognize Sleeping Bear Forever by name. That’s because the nonprofit retired its original identity, Preserve Historic Sleeping Bear, earlier this year.
“Our mission remains the same, but we’re stepping into a new chapter of fulfilling it,” Pocklington tells The Ticker, citing the nonprofit’s role as a “philanthropic partner” that helps the park preserve, restore, …
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